Pricing is the #1 factor in profitability. Master it with this guide.
Pricing Formula
| Method | Formula | Example |
|---|---|---|
| Keystone | 2x wholesale | $25 → $50 |
| Premium | 3x wholesale | $25 → $75 |
| Luxury | 4x wholesale | $25 → $100 |
| Bundle | 15% off sets | $50+50 → $85 |
Pricing Psychology
End in .99 ($49.99 not $50). Anchor with comparison. Offer good/better/best tiers. Bundle for perceived value. Holycome provides MSRP guidance.
Competitive Pricing
Research competitors. Price within 10-15% of market. Justify premiums with quality/service. Don't race to bottom. Holycome MAP pricing protects partners.
Frequently Asked Questions
What markup should I use?
2.5-3x is standard for jewelry. Start with keystone (2x), adjust based on competition.
How do I know if my price is right?
If items sell within 30-60 days, price is right. If sitting too long, may be too high.
Conclusion
Holycome provides pricing guidance. Contact service@holycome.com.